Would you like free gold coins or cash discounts

If you have made up your mind to buy a property this year and have already done your research, perhaps it is a good ime to enter the market. Developers have sensed the sluggish real estate sector and are going a step ahead to lure buyers into making a final purchase. Therefore, don’t be surprised if you get to hear of up to 10 grams free gold coins, Rs 100-2,500 per sq ft discounts, up to Rs 5 lakh cash discounts, free modular kitchens, free car parking, assured annual returns or a free club membership! That’s not all, if you are there for the right time for the right property, you may stand to bag an Apple Ipad and a year free of maintenance charges!  

Shankar Vidyarthi, a first time buyers says, “Consumers cannot be lured into investing. The first thing that comes to mind is that perhaps the developer has to struggle to clear his existing stock. Up to Rs 5 lakh discount may also mean that the cost price could have been way lesser and therefore the offer.”

“Nevertheless, if the developer has a clean name in the market, I do not mind investing in the project. It is an added incentive,” he adds.

Bharat Kesu, a Pune based realtor says, “A serious home buyer looks for conveniences- how far is his home from his workplace, his child’s school, what is the connectivity like or future prospects of the area etc. Therefore, deals are secondary. You wouldn’t buy a house for a gold coin.”

Kapil Gujrati, broker with Home Views says, “These are intensive sales strategies to capture market space. We cannot say about the actual sales but enquiries do go up if the deals are exciting. Developers have the twin responsibility of pushing sales as well as maintaining a competitive price."

What do experts feel about the scenario? Santhosh Kumar, CEO-Operations, Jones Lang LaSalle India says, “In order to attract buyers in a difficult market, several builders are resorting to offers and freebies. Negotiators who do not see value in such offers can and should negotiate for better prices instead."

Whatever said and done, marketing tactics do work if the buyer feels that the developer has done justice in terms of construction quality, floors and furnishing, maintenance and make. If you are an interested buyer and have done proper research, this is just for you! Click on the picture below for hot deals!

And yes, there’s a home for everyone! It doesn’t matter whether you are in Delhi, Mumbai or Pune. Various deals are on across 20 Indian cities! Time to grab them?


Sneha is a real estate market research enthusiast and is currently part of the editorial team of Times of India’s property wing- Magicbricks

You can reach us at editor@magicbricks.com for further queries, feedback and comment.

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